LIU KE (Nicole)

Led weekly AIGC trend & VFX reports across Douyin/RED and X/Instagram; surfaced template opportunities and monetization plays, driving hotspot→template→deal loops and 30%+ template usage; built a daily Agent crawl for hotlists.

Built weekly tracking for new effect templates, gathered client feedback, visualized usage, and fed product with pain points and supply direction so templates matched market demand.

Ran full-cycle ops for an S-tier baseball hotspot template: daily attribution with product/eng, 10K+ uses, dozens of B2B clients, 15+ days of traction, and a reusable playbook.

Led Showcase packaging and multilingual site work; packaged model goodcases for ToB marketing and email reactivation; helped validate one-click e-commerce video (voiceover/ads) as a new B2B growth path.

Helped build model evaluation: co-designed benchmarks and methods, iterated eval sets for B2B scenarios, and produced training data.

Codified hotspot monitoring, tracking, template/competitor/client analysis into reusable Skills for semi-automated workflows (~45% efficiency); contributed to automated template launch standardization.

Co-planned Ramadan campaign pages/topics/stickers; shipped rewards & Realme lottery; built beverage O2O with 100+ conversions, 200+ offline events, and TV/university partners.

Owned Push/DM with funnel diagnosis; with product, tuned audience & frequency for +69% YoY push efficiency; used Noah/BI/SQL/Hive/Thinkcell for TOP-client reports; helped drive 28k+ new users and $300K brand deals.

Built personas and attribution; reviewed VV/slope/Push across nine verticals; pushed AI content efficiency; synced with overseas and cross-functional teams on multi-channel traffic.

Mined demand via trends/competitors; shipped festival/e-com/tech/Y2K assets with creative; set real-time quality loops; planned in-app contests/exhibitions for brand seeding.

Owned traffic partnerships and in-app ads with differentiated allocation; built creator tiering; boosted artist posts and selected high-converting content around campaign nodes.

Co-authored the short-video Feed PRD; onboarded artist seed users for cold-start UGC; supported official PGC to grow DAU.

Built Gen-Z tags with segmented Push A/B tests; after rollout, landing CTR +7% and UV +11%.

Supported in/out-app livestreams with briefs for 100+ KOLs; 30+ streams in two months, 10M+ VV, peak GMV ¥700K.

Ran WeChat/RED official accounts around campaigns/offline events; +200 net followers with MoM conversion lift.

20+ interviews + 83 surveys with SPSS factor analysis; built a layered user model and identified human–machine collaboration as the core pain point.

Defined 3 core personas and 4 clinical scenarios; drove wearables ≤2kg and validated ergonomics.

Designed two-way interaction with cognitive walkthroughs; cut breath-trigger latency to ≤40ms (vs 50ms guideline) for fast response.

Benchmarked 10+ digital-human IP styles; positioned a personalized virtual idol and delivered the design from research.

Designed monetization across subscriptions, virtual goods and collectibles, with cold-start and growth-phase ops plans.

Analyzed AIGC digital-human content data for preferences/behavior, then tuned emotional expression and interaction for stickiness.